Orange Textures and Backgrounds in Design

Orange is a feeling of eternal celebration and pleasure. It is not as flashy as red, but is also associated with the energy of fire and life. Orange textures in the field of view of a person on a subconscious level create a friendliness of the environment.

The orange color is also very beautifully called “flamma amoris et caritatis” – the flame of love and mercy.

Since ancient times, this color has been attributed its characteristics. For example, in Buddhism it is a symbol of humility, and in Hinduism, courage and passion.

Designers use orange texture backgrounds in all spheres of life, and believe me, they do it for a reason.

Orange stimulates action, and is more suitable for products of youth brands - Fanta, Mirinda, Fruto Nyanya. Therefore, it is often used for products of the middle and lower price segment.

Orange includes the properties of yellow and red, and people unconsciously perceive and relate to it in the same way as they are. The orange texture and background speak of the competitiveness, friendliness and boldness of the brand.

Orange is energy in its purest form, which is always associated with orange juice giving vigor and a boost of vitamin C. The most suitable areas for use are in advertising for pharmaceutical and children's products, as well as medical services. In a word, for proposals for mass consumption without social stratification. Color can unobtrusively win over the client. This is what Aliexpress, Amazon, Mastercard played on.

Color in printing is of great importance. Orange is ideal for printed products for medical and children's brands. It gives an incentive to make a decision without delay. A generous palette of colors can energize, give a feeling of happiness and unity with the world. The main task of the designer is to set the right mood for the client.

Orange is most harmoniously combined with blue, white, green and black.

The warm range of orange is copper, pumpkin, ocher, peach and other shades from neon to natural. There is no cold tone here, so it is combined mainly with warm colors.

With the help of orange, you can reduce the space and give more warmth and comfort. But it is better to use it in the form of accents, like single-painted walls, furniture or interior items. So that they catch the eye, give zest to the room and at the same time do not overload.

In painting, artists from time immemorial have used shades of orange to convey all the beauty of the human body, ripe fruits and the brightness of the sun. It is often combined with blue, for their mutual reinforcement. As the notorious world artist Vincent van Gogh said: "There is no orange without blue."

Interesting fact! A study was conducted in which 120,000 paintings by artists were analyzed from the period 1250 to 2010. And as it turned out, orange prevailed among other colors. This is largely due to the fact that there were available natural sources.

For the sake of experiment, I. Goethe examined pictures through different colored glasses in order to establish the human education of color from the same picture. Predominantly orange textures evoked feelings of kindness, fun and warmth.

For the sake of experiment, I. Goethe examined pictures through different colored glasses in order to establish the human education of color from the same picture. Predominantly orange textures evoked feelings of kindness, fun and warmth.

Orange is strongly associated with affordable products, which is why it is so often used in the design and advertising of fast food outlets and cafes.

Also, marketers have found that the orange background that gives a surge of energy is good in the sporting goods section, whether it’s at least inventory, at least food. Creates a relaxed and cheerful atmosphere.

Orange is a breath of freshness in every wardrobe. Gamma from delicate pastel shades to juicy neon fraught with different qualities. The first is about femininity and its inherent tenderness, the second is for the brave and ambitious who keep up with the times.

When it comes to business style, it is better to use orange in doses and in the form of accessories. The most vivid color will manifest itself in a sporty style, boho and avant-garde.

Orange textures in one form or another are ubiquitous in nature. This is the sky at dawn, this is autumn with an abundance of shades of foliage, these are fruits, animals, flowers, minerals and metals. The abundance of bright and juicy color gives people hope, strength and good mood. Since many fruits turn orange when fully ripe, the color has become a symbol of fertility and abundance.

It has been scientifically proven that drinking juices or eating orange-colored fruits/vegetables increases endorphin levels and also speeds up metabolism. This is already from the category of color therapy.

Orange color and optimism can be said to be synonymous. Its shades stimulate concentration and brain function, increase creativity and willpower. Orange affects the production of hormones. It also affects the functioning of the kidneys, adrenal glands and the gastrointestinal tract.

And finally, the famous brands that have firmly associated themselves with the aura of orange: Mirinda, Fanta, Amazon, Nickelodeon, Hermes Paris, Timberland, Gulf, Hooters.

If we consider the bioenergetics of color, then it personifies the "basic instinct". These are the next basic needs after self-preservation.